General General 5 min read

Gracias , capisch’ ?

What languages do Americans speak when at home?

Image: Ling App

Many Americans might not know this, but until recently, American English was not the official language of the United States of America . It was, however, the de facto language of the country , meaning that its historical use and importance made it the official language, even if Congress had never issued legislation on this issue. In the U.S., English is the language of the foundational documents, such as the Declaration of Independence or the Constitution, the language of communication, education, administration, and paperwork. But is it the only language that is spoken in daily life? Let’s have a look at 10 other languages that are widely spoken in the U.S.

1
Spanish

Image: Amit Ovadia

The fact that Spanish is the second most spoken language in the U.S. comes as no surprise if we consider that at least 18 of the current 50 states were once part of the Spanish Empire. This, combined with migration from other Hispanic territories, means that around 40 million people speak Spanish at home in the U.S., nearly 13% of the population.

Native Spanish speakers in the U.S. have developed their distinct dialectal variants, such as New Mexican Spanish in the states of New Mexico and Colorado, Puerto Rican Spanish , or Spanglish .

2
French

Image: Jessica Tan

French is, after Spanish, the most taught foreign language in schools. But did you know that more than a million Americans speak French at home ? Historical events such as the Louisiana Purchase or the French and Indian War in Canada meant that native French speakers migrated to the U.S. or became American when French-speaking territories were incorporated.

Nowadays, the French language presents three main dialectal groups in the U.S. , mainly located in Louisiana and the New England region. So, if you were planning a holiday in NOLA or Lewiston, you might want to brush up on your ouis , bonjours , and mercis .

3
Navajo

Image: Nik Shuliahin

Compared with other languages on this list, the Navajo speaker population might seem small, with around 170,000 native speakers . However, it is the most widely spoken Native American language , with most of its speakers located in the Southwestern U.S.

Navajo is famous for its use as a code during World War II . Its complex grammar and the fact that, at the time, it wasn’t a written language, significantly reduced the chances of enemy forces deciphering transmissions, and even native Navajo speakers wouldn’t have been able to understand the code used.

4
Chinese

Image: Stephen yu

When we think about Chinese immigration into the U.S., we sometimes forget that China is a multicultural, multiethnic country, and that not all Chinese immigrants spoke the same language or came from the same region.

It is reported that more than 3 million people in the U.S. speak a Chinese language at home, with Mandarin, Cantonese, and Hokkien accounting for the majority of those speakers.

5
German

Image: Annie Spratt

Although more than a million Americans speak German at home , nearly half of them would have issues communicating with a German person. This is because there are several variants of German spoken in the U.S., such as the Pennsylvania Dutch, the Plautdietsch, or the Alsatian , mainly spoken by Amish or Mennonite communities, or the Yiddish , widely spoken in Jewish communities.

Standard German is the second most spoken language in North Dakota , while Texas German , a U.S. variant, is still spoken in the state of Texas by the descendants of 19th-century German settlers.

6
Hawaiian

Image: little plant

Hawaiian is recognized as one of the official languages of the state of Hawaii , but is classified as an endangered language . It is estimated that only 2000 of its 30,000 speakers learned it as a first language. In the late 19th Century, Hawaiian was banned from schools , which significantly reduced the number of speakers, but conservation efforts over the past decades have proven successful in revitalizing the language .

Hawaiian Pidgin , an English-based creole language , is also spoken by more than half a million Hawaiians and has been influenced by languages such as Portuguese, Cantonese, Japanese, Okinawan, and Korean .

7
Italian

Image: Chloe

Italians are one of the most notorious U.S. communities of immigrant descent, with their way of speaking being one of the main traits associated with Italian-Americans . But nowadays, of the more than 15 million Italian-Americans, only 700,000 are fluent in standard Italian .

Many Americans of Italian descent speak a pidgin (a simplified language that results from the contact of two groups) that mixes English, standard Italian, and regional Italian dialects , with words like mootsarell’ (from mozzarella ), gabagool’ (from capocollo ), or latte (from caffelatte ). Something to think about next time someone orders a pumpkin spice latte at Starbucks.

8
Vietnamese

Image: Huỳnh Tiến

You might not know this, but despite Vietnamese immigration being relatively recent compared to other Southeast Asian communities, Vietnamese is the sixth most spoken language in the U.S . This is a result of a conscious effort by the Vietnamese community to maintain the language and pass it down to new generations.

Before the start of the Vietnam War, it was estimated that only 3,000 people of Vietnamese descent lived in the U.S. Currently, around 2.3 million individuals identify as Vietnamese-American, 1.5 million of them being fluent speakers of the language .

9
American Sign Language (ASL)

Image: Annie Spratt

When we say ‘languages other than English’, most of the time we are not thinking of sign languages . For many people, sign language is a variant of a spoken language, but sign languages have their own grammar, syntax, and rules that make them full-fledged languages.

It is estimated that American Sign Language (distinct and separate from the sign languages of some other anglophone countries) has between 250,000 to half a million native speakers , with thousands more as second-language users.

10
Arabic

Image: Andre Benz

The presence of the Arabic language in the U.S. dates back hundreds of years, with records of Arabic speakers from the 17th Century . Arab-Americans are estimated to be more than 3 million, of diverse backgrounds, with ties to at least 22 Arabic-speaking countries .

Following historic events in the past decades, many Arab-Americans have stopped using the language or teaching it to their children to avoid prejudice or stigma . Nonetheless, Arabic is still one of the most spoken languages at home for U.S. citizens , with more than a million users.

History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

Geography Geography 4 min read

Let’s ride!

Enjoying America while exercising: discover 10 great bike trails

Image: Pixabay

The vast American landscapes offer a virtually infinite array of opportunities to explore nature from various perspectives. Hikers, drivers, cyclists, campers, motorhome travelers, and more can enjoy this beautiful country in their own unique ways. Exploring it on a bicycle has numerous benefits : it provides valuable physical exercise, fosters closer contact with the environment compared to motorized vehicles, and allows for a deeper exploration of the surroundings. To say that the country has many bicycle trails would be a huge understatement. There are trails within city and town limits, inside national parks, and in almost any other location you can think of. The following 10 trails are meant to inspire anyone willing to explore and take their bike for a spin.

1
Florence Trail, Vermont

Image: Rod Long

Intermediate mountain bikers will love this berm-and-jump-filled descent, which can be incorporated into a 5-mile ride at Cady Hill . The Florence Trail is known as the best flow trail in Stowe, and one of the finest trails in the state of Vermont.

Advanced riders seeking to add some swoop and flow to their biking adventures will also find this trail enjoyable.

2
Devil's Den, Arkansas

Image: Oliver Graham

A mountain bike trail with history attached to it, Devil's Den State Park is a hallmark in the Arkansas mountain biking scene. At the very trailhead, a sign proudly declares that the lower area of the park, known as Fossil Flats, was the "Birthplace of Arkansas Mountain Biking" in 1989.

Recently designated as a "Monument Trail," the park underwent renovations to update sections of the historic trail while expanding the network with brand-new segments. Featuring impressive rock formations, jumps, and drops, Devil's Den truly is a biker’s paradise.

3
Citrus Tech Trail, Michigan

Image: Aishwarya MV

Despite being the most remote mountain bike destination in the Lower 48, Copper Harbor is home to some of the highest-quality trails in the nation. The newest additions to the network, located on Rock Solid's privately owned East Bluff mountain, include some of the best trails that have been built in the nation . Among them, the Citrus Tech trail stands out, earning praise from every mountain biker who has ridden it.

4
South Boundary Trail, New Mexico

Image: Richard Hedrick

An epic trail that winds through stunning mountain meadows and aspen groves before descending into the desert town of Taos , the South Boundary Trail features 4,500 vertical feet of downhill riding. However, it’s worth noting that bikers will face 2,000 feet of climbing along the way—but the breathtaking ride more than makes up for the effort.

5
Doctor Park, Colorado

Image: Holly Mandarich

One of the most thrilling descents in the country, the Doctor Park singletrack takes riders on an unforgettable journey. Starting at a high elevation, the trail winds through an alpine meadow , descends into an aspen grove, and continues down into pine forests before reaching a dry, lower-elevation climate zone .

Bikers from across the country and around the world can either shuttle to the top or pedal their way up to experience this incredible ride.

6
The Presidio, California

Image: Tim Trad

California is brimming with bike trails, making it difficult to recommend just one. However, this former military base turned national park stands out with its 25 miles of paved or hard-packed trails. Offering sightlines to the bay, coastal cliffs, beaches, forests, Alcatraz, the city skyline, and, of course**,** the iconic Golden Gate Bridge , it’s an unforgettable biking destination.

7
DuPont State Forest Slickrock, North Carolina

Image: Leslie Cross

The DuPont State Forest is a rarity on the East Coast due to its exposed bedrock trail. The biking experience in the North Carolina mountains offers epic descents, small mountains, and trails that flow nicely on soft rocky terrain , giving visitors a great experience, with the Slickrock (Cedar Rock, Big Rock, and Burnt Mountain) trail being one of its highlights.

8
Alpine Trail, Oregon

Image: everett mcintire

There are many trails named "Alpine Trail" but this one, at least, honors its name. Beginning high in the mountains, it goes downhill on soft and beautiful black dirt . A few open meadows and exposed outcroppings provide brief panoramic views of the Cascade Mountains, before dropping back into the timber for more high-speed ripping.

9
Tahoe Rim and Flume Trails, Nevada

Image: Abhi Verma

The Flume Trail wasn’t originally designed for bicycles—it began as the grade for a water flume that delivered lumber from high in the mountains above Lake Tahoe to the towns below. Today, remnants of the flume are still visible, but the old flume bed has been repurposed for use by mountain bikers and hikers.

10
Osberg Ridgeline Epic, Idaho

Image: Karsten Winegeart

The Osberg Ridgeline Epic isn’t for everyone. While it requires a shuttle to reach the trail’s starting point, bikers are still faced with over 3,000 feet of uphill pedaling. However, on the other hand, that 3,000 feet of climbing rewards riders with 5,500 feet of thrilling descent, along with a 15-mile ridge traverse with amazing views .

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