Culture Culture 3 min read

Which one is your favorite?

Tigers, cheetahs & more: 12 advertising mascots turned cultural icons

Image: Erik Mclean

From cereal boxes to car commercials, advertising mascots are a big part of our pop culture. These characters aren't just selling products—they’ve become household names. Whether it’s a talking gecko or a grinning doughboy, mascots help brands stick in our minds. Can you recognize these 12?

1
Colonel Sanders

Image: Aleks Dorohovich

Colonel Sanders, the iconic KFC mascot, is based on Harland Sanders, the chain's founder . He received the honorary title of "Colonel" from Kentucky's governor in 1935.

Sanders embraced the persona, adopting a white suit, goatee, and bow tie, creating the famous image that still represents KFC today.

2
Energizer bunny

Image: Jerry Wang

The Energizer Bunny debuted in 1988 as a parody of Duracell’s "Drumming Bunny." Designed with sunglasses, flip-flops, and a bigger drum, it stood out as a bold contrast to its competitor’s mascot.

The campaign grew into a long-running success, and, obviously, a trademark battle followed, ultimately ending with Energizer securing exclusive rights to the pink bunny in the U.S. and Canada.

3
GEICO gecko

Image: Hunter Masters

The GEICO Gecko debuted in 1999 during an actors' strike, when live talent was unavailable. The idea stemmed from people mispronouncing "GEICO" as "Gecko," inspiring a quick lizard doodle during a brainstorming session.

In his first ad, the Gecko held a press conference asking people to stop confusing him with the company. The quirky concept quickly became a memorable and enduring mascot.

4
Jolly Green Giant

Image: Jun Weng

The Jolly Green Giant began in 1925 with the Minnesota Valley Canning Company’s "Green Giant" peas. The original mascot was a stern, fairy tale–like figure.

In 1936, ad legend Leo Burnett redesigned him with a leafy toga and a friendly smile, making him "jolly." The company later adopted the Green Giant name, and the mascot became a lasting icon.

5
Pillsbury Doughboy

Image: Sonia Nadales

The Pillsbury Doughboy, named Poppin' Fresh, was created in 1965 by ad copywriter Rudy Perz. The idea came to him as he imagined a dough character popping out of a can in his kitchen .

First seen in stop-motion animation, the Doughboy became a cheerful brand icon, starring in over 600 commercials since his debut.

6
Chester Cheetah

Image: Erik Mclean

Chester Cheetah became the face of Cheetos in 1986, replacing the original Cheetos Mouse. He debuted as a cool, animated cartoon character in TV ads.

Known for his smooth voice, catchy rhymes, and laid-back style, the character is depicted as a "cool cat" with a strong craving for Cheetos.

7
Kool-Aid Man

Image: Fotografía de Alimentos

The Kool-Aid Man, a smiling pitcher of Kool-Aid, evolved from earlier iterations and became the brand’s mascot after General Foods acquired the company in the 1950s. He quickly stood out in ads with his dramatic entrances.

Known for crashing through walls and shouting "Oh yeah!", this mascot became instantly recognizable.

8
Tony the Tiger

Image: Dom .

Tony the Tiger has been the mascot for Frosted Flakes since 1952, known for his upbeat catchphrase, "They’re gr-r-reat!" and his iconic presence on cereal boxes. He has also represented other cereals, such as Tony’s Cinnamon Krunchers.

9
Planters

Image: aboodi vesakaran

Mr. Peanut was created in 1916 by Antonio Gentile, a schoolboy who entered a design contest held by Planters. His original drawing featured a peanut with arms, legs, and a cane .

A commercial artist later refined the character by adding a top hat, monocle, and spats , transforming it into the classic Mr. Peanut mascot we know today.

10
Mr. Clean

Image: Clay Banks

Mr. Clean was created in 1957 by an ad agency for Procter & Gamble. Originally conceived as a genie, he evolved into a muscular, bald man dressed in white, sporting an earring and folded arms. Inspired by a Navy sailor, he became a symbol of powerful cleaning.

11
Toucan Sam

Image: Zoshua Colah

Toucan Sam, the colorful blue-and-orange mascot for Froot Loops, was created in 1963. Known for his catchphrase, "Follow my nose!" and his ability to "smell" Froot Loops from afar, Sam’s voice and design have evolved over time, making him a beloved cereal icon.

12
Ronald McDonald

Image: Erik Mclean

Ronald McDonald first appeared in 1963 in local TV ads in Washington, D.C., portrayed by actor Willard Scott. He was created by the Oscar Goldstein ad agency.

In 1965, McDonald's expanded Ronald’s role to national commercials with a slightly altered look. He became a key figure in McDonaldland, interacting with other characters . Over time, Ronald’s image and advertising style evolved, with updates to his outfit and overall presence.

General General 3 min read

Your garden, your rules

12 common garden pests in the U.S. and how to control them

Image: Anna Shvets / Igor Son

Even on the smallest possible scale, nature is wild, and garden pests are a clear expression of that reality. Holes in leaves, small grubs around the roots of container plants, speckled foliage, and skeletonized leaves are just a few signs that pests may be present in your garden.

Check your plants often, and act quickly as soon as you spot a problem. Your garden will thank you!

1
Spotted and striped cucumber beetles

Image: Alexandria Szakacs

Striped and spotted cucumber beetles favor cucumbers and melon vines. These insects spread bacterial wilt from plant to plant, a disease that is often fatal. When striped cucumber beetles are a chronic problem, the best course of action is to choose bacterial-wilt-resistant cucumber varieties .

2
Colorado potato beetle

Image: Олександр К

As the name implies, the surest way to attract Colorado potato beetles to your garden is by planting potatoes. These insects lay clusters of orange-yellow eggs on the undersides of leaves, which hatch into highly destructive orange larvae that feed voraciously and grow quickly. While beetles can be killed at any stage, it's easiest to remove the adults and eggs by hand .

3
Eggplant flea beetle

Image: Weronika Romanowska

Eggplant flea beetles can destroy an eggplant plant in just a few days. While many insecticides can kill these pests, the most effective method requires protecting plants with summer-weight floating row covers. These covers transmit enough sunlight while physically blocking the beetles from the plants.

4
Harlequin cabbage bug

Image: David Clode

These insects might look striking, but they are the worst enemy of summer kale, broccoli, and other brassicas. They suck the sap from leaves, leaving behind unsightly pockmarks.

Harlequin cabbage bugs can be picked off by hand , and wearing a face mask can help you avoid the unpleasant odor they emit. Also, spraying them off with a jet of water will help knock them back.

5
Mexican bean beetle

Image: Viktor Talashuk

In a similar case to the one we mentioned earlier, it’s the larvae of Mexican bean beetles that cause the most damage. The adults emerge in late spring but usually don’t become a serious problem on bean plants until midsummer.

The best way to deal with this pest may seem harsh, but necessary if you want to keep your other plants safe: you must completely harvest and remove the infested plants from the garden . After picking all the beans, the entire plant should be pulled, bagged, and taken far away from the garden.

6
Red spider mites

Image: adege

Tiny red spider mites live on the undersides of leaves, where they feed on plant sap. To control them, the best approach is to increase humidity and, if growing under glass, introduce a biological control . Alternatively, organic sprays can also be effective.

7
Codling moth

Image: Mikkel Frimer-Rasmussen

These moths are responsible for the maggots found in apples. To avoid these, spray emerging caterpillars twice with bifenthrin , starting in midsummer. Another useful method involves hanging pheromone traps in late spring to catch male moths and prevent them from mating.

8
Winter moth

Image: Erik Karits

Winter moth caterpillars hide inside webbed leaves on fruit trees during the spring. One effective way to control these pests is by applying sticky traps to capture the adult moths before they lay eggs.

9
Scale insects

Image: efraimstochter

Scale insects cluster on branches and beneath leaves, often leading to poor plant growth. Other common symptoms include sticky excretions (called honeydew) and the development of sooty mold, especially on evergreens. The solution is to wash off the mold and spray the plant with horticultural oil .

10
Viburnum beetle

Image: Grant Ofstedahl

The Viburnum beetle and its larvae can create holes in the leaves. The answer to this is to spray the areas affected during the spring with bifenthrin or thiacloprid .

11
Adult vine weevil

Image: Henry Lai

The adult weevil is a nocturnal, flightless insect that makes notches in the leaves of your plants. To control this pest, apply nematodes by mixing them with water and applying the solution to the soil in the affected area.

12
Rose slug

Image: Naoki Suzuki

The rose slug is easy to overlook until its feeding starts to damage the leaves. Rose slugs feed on the undersides of leaves, out of sight, nibbling on the tissue between the veins. By the time they’re done, the leaves often resemble skeletons.

Luckily, the solution only requires blasting the slugs off the roses with a spray of water or treating them with spinosad, a bioinsecticide derived from soil bacteria.

General General 5 min read

Native marvels

What 600-pound animal climbs trees? 10 amazing American animals

Image: Bryan Hanson

America is home to a rich tapestry of unique wildlife found nowhere else on Earth. These species thrive in diverse ecosystems, from mountains to oceans, and form an integral part of our natural heritage. Some have even become national icons, symbolizing the spirit of our country. From the majestic bald eagle to the resilient black bear, discover 10 animals that embody the wild essence of our nation.

1
American Bison

Image: Chloe Leis

The American bison once roamed the Great Plains in vast herds, a true icon of the American West. These massive mammals can weigh up to 2,000 pounds and stand 6 feet tall at the shoulder. Due to overhunting and habitat loss in the 1800s, their numbers dwindled dangerously low, with the species being driven to the brink of extinction.

Fortunately, thanks to dedicated conservation efforts, bison populations have rebounded miraculously and now roam freely through many of the United States' national parks, particularly in Yellowstone, where they have lived continuously since prehistoric times.

2
California Condor

Image: Kacie Long

The California condor is North America's largest flying land bird, boasting an impressive wingspan of nearly 10 feet. In the 20th century, populations dramatically declined due to various threats, including DDT and lead poisoning, poaching, and habitat loss. By 1987, only 27 individuals remained, with the species facing near-extinction.

Rigorous conservation efforts, including captive breeding programs, have increased the condor's numbers, and many individuals have been reintroduced to their natural habitats near the Grand Canyon area, Zion National Park, and the coastal mountains of California.

3
American Alligator

Image: David Clode

The American alligator, a formidable reptile, is native to the southeastern United States. As apex predators, they consume a wide range of prey, including fish, amphibians, reptiles, birds, and mammals. These powerful creatures can grow up to 15 feet long and weigh over 1,000 pounds.

Once hunted nearly to extinction for their hides, American alligators have made a remarkable comeback thanks to strict protection laws. Today, they thrive in swamps, marshes, and rivers, where they play a crucial role as ecosystem engineers. By constructing small ponds known as alligator holes, they create both wet and dry habitats that support a variety of other organisms.

4
Bald Eagle

Image: Ingo Doerrie

The bald eagle is not only America's national bird but also a powerful symbol of freedom all over the world. An opportunistic feeder that primarily subsists on fish, it is classified as a type of sea eagle, closely related to the European white-tailed eagle. Found throughout North America, this majestic bird has a wingspan of up to 7.5 feet and uses its sharp talons to snatch prey from the water.

Despite its name, the bald eagle is not actually bald. The name comes from an older use of the word "bald," which used to mean "white-headed." This bird of prey is also known for building the largest nest of any North American bird—a structure that can be up to 13 feet deep, 8 feet wide, and weigh almost 1 metric ton on average.

5
Gila Monster

Image: David Clode

The Gila monster, native to the southwestern United States, is one of the few venomous lizards in the world. These brightly colored reptiles are slow-moving and rarely attack humans, but they can deliver a powerful bite if threatened or mishandled. Gila monsters are a unique part of America's desert fauna, often inhabiting burrows or sheltering under rocks where conditions are favorable.

The name "Gila monster" refers to the Gila River Basin in Arizona and New Mexico, where these lizards were once abundant. Because the species has remained relatively unchanged morphologically since at least the Miocene, they are occasionally regarded as living fossils.

6
Red Wolf

Image: Patrick Fobian

A canid native to the southeastern United States with a size that falls between a gray wolf and a coyote, the red wolf is often classified either as a subspecies of the gray wolf or as a type of coywolf (a genetic hybrid of wolf and coyote). Despite their size, red wolves play a crucial role in their ecosystem as apex predators.

While their original range covered the southeastern United States to as far north as the state of New York, the species is currently critically endangered, with fewer than 20 individuals remaining in the wild. Efforts to save the species include captive breeding and reintroduction programs aimed at restoring their presence in the wild.

7
Florida Panther

Image: Maheera Kulsoom

The Florida panther, a subspecies of the cougar, roams the forests and swamps of southern Florida. Its modern range includes national parks and natural reserves such as the Big Cypress National Preserve and Everglades National Park. With only around 200 individuals left in the wild, these solitary and elusive cats are considered endangered and currently occupy only 5% of their historic range.

Conservation efforts focus on habitat preservation and reducing vehicle collisions, the leading cause of death for these big cats. Since 1982, this majestic feline has been officially recognized as Florida’s state animal.

8
Hawaiian Monk Seal

Image: Sebastian Coman Travel

Found only in the Hawaiian Islands, the Hawaiian monk seal is one of the only two mammals endemic to the islands, alongside the Hawaiian hoary bat. Its common name comes from the short hairs on its head, resembling a monk's tonsure, but native Hawaiians know it as ʻIlio-holo-i-ka-uaua, which translates to "dog that runs in rough water."

Considered one of the most endangered marine mammals in the world, with a population of about 1,400 individuals, these seals are protected by the Marine Mammal Protection Act and the Endangered Species Act.

9
Pronghorn

Image: Patrick Hendry

The pronghorn, native to North America's grasslands, is the second fastest land animal in the world, capable of reaching speeds up to 55 mph. Often mistaken for antelopes, pronghorns are actually unique to the American continent and are not related to Old World antelope species.

In fact, the pronghorn's closest living relatives are the giraffe and okapi. Remarkably, their incredible speed evolved as a defense mechanism against now-extinct predators, such as Miracinonyx , commonly known as the American cheetah.

10
Black Bear

Image: Robert Thiemann

The black bear, the most widely distributed bear species in North America, is found in forested areas from Canada to Mexico. These adaptable omnivores can weigh up to 600 pounds and are skilled climbers and swimmers.

Not related to grizzly or polar bears, black bears share more genetic similarities with the Asian black bear than with any other species. And before the migration of brown bears to the continent, American black bears were likely the only bear species present in much of North America. Despite their size and strength, black bears are generally shy and tend to avoid human contact whenever possible.

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.