Culture Culture 3 min read

Which one is your favorite?

Tigers, cheetahs & more: 12 advertising mascots turned cultural icons

Image: Erik Mclean

From cereal boxes to car commercials, advertising mascots are a big part of our pop culture. These characters aren't just selling products—they’ve become household names. Whether it’s a talking gecko or a grinning doughboy, mascots help brands stick in our minds. Can you recognize these 12?

1
Colonel Sanders

Image: Aleks Dorohovich

Colonel Sanders, the iconic KFC mascot, is based on Harland Sanders, the chain's founder . He received the honorary title of "Colonel" from Kentucky's governor in 1935.

Sanders embraced the persona, adopting a white suit, goatee, and bow tie, creating the famous image that still represents KFC today.

2
Energizer bunny

Image: Jerry Wang

The Energizer Bunny debuted in 1988 as a parody of Duracell’s "Drumming Bunny." Designed with sunglasses, flip-flops, and a bigger drum, it stood out as a bold contrast to its competitor’s mascot.

The campaign grew into a long-running success, and, obviously, a trademark battle followed, ultimately ending with Energizer securing exclusive rights to the pink bunny in the U.S. and Canada.

3
GEICO gecko

Image: Hunter Masters

The GEICO Gecko debuted in 1999 during an actors' strike, when live talent was unavailable. The idea stemmed from people mispronouncing "GEICO" as "Gecko," inspiring a quick lizard doodle during a brainstorming session.

In his first ad, the Gecko held a press conference asking people to stop confusing him with the company. The quirky concept quickly became a memorable and enduring mascot.

4
Jolly Green Giant

Image: Jun Weng

The Jolly Green Giant began in 1925 with the Minnesota Valley Canning Company’s "Green Giant" peas. The original mascot was a stern, fairy tale–like figure.

In 1936, ad legend Leo Burnett redesigned him with a leafy toga and a friendly smile, making him "jolly." The company later adopted the Green Giant name, and the mascot became a lasting icon.

5
Pillsbury Doughboy

Image: Sonia Nadales

The Pillsbury Doughboy, named Poppin' Fresh, was created in 1965 by ad copywriter Rudy Perz. The idea came to him as he imagined a dough character popping out of a can in his kitchen .

First seen in stop-motion animation, the Doughboy became a cheerful brand icon, starring in over 600 commercials since his debut.

6
Chester Cheetah

Image: Erik Mclean

Chester Cheetah became the face of Cheetos in 1986, replacing the original Cheetos Mouse. He debuted as a cool, animated cartoon character in TV ads.

Known for his smooth voice, catchy rhymes, and laid-back style, the character is depicted as a "cool cat" with a strong craving for Cheetos.

7
Kool-Aid Man

Image: Fotografía de Alimentos

The Kool-Aid Man, a smiling pitcher of Kool-Aid, evolved from earlier iterations and became the brand’s mascot after General Foods acquired the company in the 1950s. He quickly stood out in ads with his dramatic entrances.

Known for crashing through walls and shouting "Oh yeah!", this mascot became instantly recognizable.

8
Tony the Tiger

Image: Dom .

Tony the Tiger has been the mascot for Frosted Flakes since 1952, known for his upbeat catchphrase, "They’re gr-r-reat!" and his iconic presence on cereal boxes. He has also represented other cereals, such as Tony’s Cinnamon Krunchers.

9
Planters

Image: aboodi vesakaran

Mr. Peanut was created in 1916 by Antonio Gentile, a schoolboy who entered a design contest held by Planters. His original drawing featured a peanut with arms, legs, and a cane .

A commercial artist later refined the character by adding a top hat, monocle, and spats , transforming it into the classic Mr. Peanut mascot we know today.

10
Mr. Clean

Image: Clay Banks

Mr. Clean was created in 1957 by an ad agency for Procter & Gamble. Originally conceived as a genie, he evolved into a muscular, bald man dressed in white, sporting an earring and folded arms. Inspired by a Navy sailor, he became a symbol of powerful cleaning.

11
Toucan Sam

Image: Zoshua Colah

Toucan Sam, the colorful blue-and-orange mascot for Froot Loops, was created in 1963. Known for his catchphrase, "Follow my nose!" and his ability to "smell" Froot Loops from afar, Sam’s voice and design have evolved over time, making him a beloved cereal icon.

12
Ronald McDonald

Image: Erik Mclean

Ronald McDonald first appeared in 1963 in local TV ads in Washington, D.C., portrayed by actor Willard Scott. He was created by the Oscar Goldstein ad agency.

In 1965, McDonald's expanded Ronald’s role to national commercials with a slightly altered look. He became a key figure in McDonaldland, interacting with other characters . Over time, Ronald’s image and advertising style evolved, with updates to his outfit and overall presence.

General General 4 min read

A map of weirdness

From Bigfoot to the Jersey Devil, discover these American mysteries!

Image: Michael Herren

America is undoubtedly a vast country, and this great land of ours certainly holds its fair share of mysteries. From coast to coast, you’ll encounter fascinating, enchanting, and sometimes chilling secrets hidden across all 50 states. With that in mind, we’ve selected 10 of the most captivating American mysteries, hoping to inspire the adventurer hiding in all of us. Enjoy!

1
Bigfoot

Image: Mandy Bourke

We’ll start with a classic. For many Americans, Bigfoot is the quintessential mystery —a fantastical creature that has fascinated generations. Also known as Sasquatch, Bigfoot is described as a large, hairy, ape-like being that supposedly roams the forests of North America, evading hikers and adventurers. Some believe most sightings result from misidentifying large mammals like black bears, but true believers continue their relentless search for this mythical creature.

2
Area 51

Image: Oliver Pacas

Who would have thought that a number could become synonymous with aliens and mystery? There’s no doubt that Area 51 exists—it is a real and highly classified United States Air Force facility in Nevada. However, most of us know it for the intrigue surrounding it. According to some sources, Area 51 houses crashed spaceships and alien life forms . Of course, the government denies these claims, but to quote the classic TV show The X-Files , some theorists "choose to believe."

3
Amelia Earhart

Image: Tomas Martinez

Amelia Earhart's life was one filled with adventure. She became the first female pilot to fly solo nonstop across the Atlantic Ocean, among many other feats. Beyond her achievements, her magnetic personality and best-selling books made her an international icon, forever cemented as an American cultural icon. Her mysterious disappearance only deepens the intrigue surrounding her: While attempting to become the first female pilot to circumnavigate the globe, Earhart’s plane vanished over the Pacific Ocean —no wreckage or remains were ever found.

4
Mothman

Image: Sonika Agarwal

Moths are sadly often given a bad reputation. Though they are close cousins to the beloved, colorful butterflies, some people find them slightly unnerving. For the people of West Virginia , there’s an even greater reason to find moths scary: The "Mountain State" is home to one of America’s most famous cryptids— the Mothman . According to legend, this eerie creature resembles a man , stands about seven feet tall , and has large white wings and glowing red eyes .

5
Jersey Devil

Image: Tech Nick

If you ever visit South Jersey’s Pine Barrens, be on the lookout for an oddly shaped creature often described as a cross between a kangaroo and a winged beast . If luck (or misfortune) is on your side, you might encounter the fabled Jersey Devil . Many legends surround this creature, but the most popular tells of the cursed thirteenth child of a Pine Barrens resident, forever cursed to haunt this region.

6
UFO Sightings

Image: Michael Herren

UFO sightings are the bread and butter of paranormal enthusiasts. Thousands of Americans have reported seeing flashing lights in the sky , unable to explain their origin. In that regard, we’ll focus on what is perhaps the most famous UFO sighting in this article: In 1947 , residents of the town of Roswell, New Mexico , claimed to have seen a UFO crash into the desert.

7
Haunted houses

Image: Ján Jakub Naništa

As soon as October comes around, hundreds of excited families transform their garages into spooky, fun haunted houses. It’s a thrilling activity that brings neighborhoods together, but let’s face it—these aren’t the haunted houses we’re talking about. From the LaLaurie Mansion in New Orleans to the Winchester Mystery House in San Jose , America is home to some of the world’s most terrifying haunted houses—locations definitely not suitable for the faint of heart.

8
Chupacabra

Image: Nandhu Kumar

For such a terrifying creature, the English translation of " Chupacabra "—literally " goat-sucker "—somewhat diminishes its mystique. However, don’t let the name fool you. According to legend, this cryptid is a foul beast that preys on livestock , draining their blood. Descriptions of its appearance vary: In Puerto Rico , it is depicted as an alien-like creature , while in the Southwestern United States , it is described as more dog- or wolf-like .

9
Marfa lights

Image: Jr Korpa

Many cultures around the world have legends about mysterious lights appearing before wary travelers at night. In our case, the city of Marfa, Texas , is home to a strange phenomenon known as the Marfa Ghost Lights . While scientists suggest a rational explanation—claiming they result from automobile headlights distorted by warm desert air—some still believe the lights have a paranormal origin.

10
Chimayó, New Mexico – Land of Healing

Image: Lina Trochez

We’ve covered some dark and gruesome mysteries in this article, so why not end on a lighter note? In New Mexico’s Rio Arriba and Santa Fe counties, Chimayó is home to a remarkable site . Some believers claim that El Santuario de Chimayó , a Roman Catholic church, possesses mysterious healing powers —particularly the "holy dirt" found in a small well at the back of the church.

History History 4 min read

"Speak easy when you order"

Did you know these facts about the Prohibition era?

Image: DayanaLiquorNerd / maja7777

Endless myths and stories have permeated our culture about the era when alcoholic beverages were banned. Did pharmacists really get rich selling whiskey? Were all women in favour of Prohibition? In fact, were all rulers in favor of it, or did some publicly celebrate its ending? Let’s dive into some not-so-well-known facts about the Eighteenth Amendment .

1
The term "Speakeasy" came from a whispered instruction

Image: Shtefan Lounge

This expression, by now forever associated with the Prohibition Era, came from bartenders quietly warning patrons to "speak easy" when ordering illegal drinks.

It is believed that the phrase was already in use in 1800s saloons, but it took off during Prohibition. Hidden behind trapdoors or fake businesses, these secret bars required passwords or knocks to enter.

2
Prohibition sparked the rise of NASCAR

Image: Caleb Woods

Southern moonshiners during Prohibition needed to move whiskey fast. To evade federal agents, they needed to modify cars for speed and for driving through uneven terrains under the cover of the night.

What do you do with that peculiar set of skills when the Prohibition ends, then? Many of these trained drivers began racing each other for fun , and eventually for prizes. These informal competitions laid the groundwork for stock car racing, and in 1948, NASCAR was officially founded.

3
Grape bricks were a legal alternative

Image: Keegan Houser

Though commercial winemaking was banned, winemakers adapted quickly by selling "grape concentrate bricks" legally.

They were dense blocks that came with a cheeky warning: "Do not dissolve in water , add yeast, and let sit for 21 days, or it may ferment into wine." Of course, that’s exactly what people did.

4
Al Capone opened a soup kitchen

Image: Drew Gilliam

During the Great Depression, mob boss Al Capone operated a soup kitchen in Chicago, serving thousands of unemployed individuals .

The sign outside read "Free Soup, Coffee & Doughnuts for the Unemployed." It was certainly a clever PR move that helped soften his infamous image, even as he profited from illegal booze and violence.

5
There was a "whiskey prescription" loophole

Image: Anastasia Zhenina

While Prohibition outlawed alcohol sales, there was one major exception: whiskey prescribed by a doctor. The government allowed the writing of prescriptions for " medicinal liquor ," so millions were written. Patients could pick up their booze at a local pharmacy, usually in a clearly labeled bottle: "For Medicinal Use Only."

6
"Mountain Dew" meant Moonshine

Image: Josh McLain

Long before it was a neon-green soda, "mountain dew" was slang for homemade whiskey . The term already appeared in folk songs of the Appalachian region back in the 19th century, and it became especially popular during Prohibition, as illegal distilling became widespread.

In the 1940s, the creators of the soft drink Mountain Dew originally formulated it as a mixer for whiskey. The name was a wink after the bootlegging culture it came from.

7
Women were on both sides of the front lines

Image: Agustina Tolosa

Fierce women activists led the temperance movement, yes. For example, Carrie Nation famously stormed saloons with a hatchet. But many women also thrived in the world of illegal liquor.

Some saw Prohibition as an opportunity and became successful bootleggers, smugglers, and speakeasy owners. One of the most famous was Gertrude "Cleo" Lythgoe, nicknamed "The Queen of the Bahamas," who smuggled high-end liquor from Nassau to the U.S. East Coast and built a fortune.

8
Toothpaste and hair tonics were alcoholic

Image: Chelms Varthoumlien

With liquor banned, some people turned to unlikely products to get drunk. Items like bay rum aftershave, vanilla extract, hair tonics, and even toothache drops were legally sold and packed with high-proof alcohol. Desperate drinkers downed them despite the awful taste and potential health risks.

In New York City alone, an estimated 150,000 gallons of bay rum were consumed for intoxication in a single year.

9
Bootlegging funded jazz and nightlife

Image: cottonbro studio

Prohibition did help launch a cultural revolution . Speakeasies became centers of nightlife and music, and in places like Harlem, they gave rise to the Harlem Renaissance. Jazz greats like Duke Ellington and Billie Holiday got their start playing in these clubs.

10
New York’s mayor toasted the end with a beer… on air

Image: Muhammed ÖÇAL

When the 21st Amendment officially ended Prohibition on December 5, 1933, New Yorkers celebrated with flair. So did their mayor. Fiorello La Guardia, a vocal critic of the alcohol ban , marked the occasion by cracking open a beer during a press conference and drinking it on live radio.

La Guardia had long argued that Prohibition bred crime and disrespect for the law, so this on-air symbolic gesture made sense and marked the beginning of instant change.

11
Some states didn’t ratify the end until the 21st century

Image: Chris Hardy

Though the 21st Amendment repealed Prohibition in 1933, some states and counties held out for decades . Mississippi didn’t officially end state Prohibition laws until 1966; that’s 33 years after the national repeal. Kansas, meanwhile, banned public bars until 1987.

Even today, Prohibition echoes remain. Several U.S. counties are still "dry," meaning alcohol sales are restricted or banned outright.

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