Culture Culture 3 min read

American Ingenuity

Meet the 10 Americans who changed the course of history forever

Image: Henry Gartley

The United States has left its mark on world history in countless ways, but a few figures have stood out for changing the course of the world as they knew it. From Thomas Edison, who gave us the first practical light bulb, to the Wright brothers, who made human flight a reality, let's remember 10 Americans who, each in their own way, transformed the world!

1
George Washington

Image: Ben Noble

There was one American who laid the foundation for all the influential figures who would follow: George Washington. He led American forces to victory over Great Britain in the Revolutionary War and went on to serve as the nation's first president from 1789 to 1797. He set important precedents, such as the two-term tradition, that helped shape not only the US presidency but also democracy itself, inspiring nations around the world to follow a similar path.

2
Neil Armstrong

Image: NASA

Neil Armstrong was absolutely right when he said that reaching the moon was "one small step for man, one giant leap for mankind." In 1969, during NASA's Apollo 11 mission, Armstrong became the first human to set foot on the moon . This historic achievement marked a turning point in science and investigation, and the world was never the same again.

3
Martin Luther King Jr.

Image: Unseen Histories

If there is one name that could not be left off this list, it is that of Martin Luther King Jr., the most notable leader of the Civil Rights Movement in the 1950s and 1960s. Together with other activists, his efforts led to milestones such as the Civil Rights Act of 1964 and the Voting Rights Act of 1965. Without his fight for equality, the world would be very different today.

4
Elvis Presley

Image: Adam Nemeroff

In the 1950s, one American completely revolutionized popular music and culture; no wonder he's called the King! That's right, we're talking about Elvis Presley, who took the stage and transformed rock and roll into a global thing. He wasn't just a singer; his style, his moves, his legacy, and even his private life marked a definitive turning point in music history.

5
Thomas Alva Edison

Image: Johannes Plenio

There's no doubt that daily life would be very different without the work of Thomas Edison. From a young age, he pursued his passion for invention, which led him to create the first practical electric light bulb in 1879. He was also the inventor of the phonograph, the first device that could both record and play back sound. In addition, his improvements to the motion picture camera made big contributions to the film industry.

6
Wright brothers

Image: History in HD

Imagine having to travel to another continent, and your only option is by boat. That might have been the reality if it weren't for the incredible Wright brothers. These two self-taught American engineers changed the world with a legendary milestone: in 1903, they invented and successfully flew the first powered, controlled airplane. Thanks to them, the dream of flight became a reality!

7
Walt Disney

Image: Jose Mizrahi

The world of entertainment and storytelling wouldn't be what it is today without Walt Disney. From the early 20th century, with iconic characters like Mickey Mouse, Disney revolutionized animation, transforming it into an art form that generated enormous profits and created millions of employment opportunities.

8
Susan B. Anthony

Image: Element5 Digital

Susan B. Anthony was one of the women who changed the course of history, not only in our country but around the world, by challenging the belief that politics was only for men. She became a leader in the fight for social reforms, including labor rights for women. Most importantly, her tireless work for women's suffrage led her to co-found the National Woman Suffrage Association, paving the way for generations to come.

9
Steve Jobs

Image: AB

When we think of Steve Jobs, his most iconic creation, the iPhone, comes to mind. But he did far more than that. By founding Apple, Jobs forever changed the way people interact with technology, designing devices and interfaces that are far more user-friendly and intuitive.

10
Benjamin Franklin

Image: David Trinks

Scientist, inventor, writer, statesman: Benjamin Franklin was all that and more! We could easily dedicate an entire article to his achievements, but here's a brief summary: he definitely changed the world thanks to his groundbreaking experiments with electricity and his important role in shaping modern democracy as a Founding Father of the US.

Culture Culture 6 min read

Stories of blockbusters

Otherworldly budgets: The most expensive movies ever made

Image: 金 运 / Denise Jans

Alien invasions, superhero fights, and sinking ships are never easy to stage. Although Hollywood production companies don’t always disclose exact expenditures, some reports allow us to calculate which mega-productions were the most expensive at the time of their creation. A major movie production typically has a budget of around $100 million . However, the lowest budget on this list of blockbusters was $258 million–and that was in 2007. Which iconic scenes specifically made incredible bumps in these budgets? Were they worth it? Discover surprising facts about ten incredibly expensive movies in this article.

1
Spider-Man 3 (2007)

Image: Dante Muñoz

Tobey Maguire’s Spider-Man had been one of the most successful hits of the 2000s . That’s why, when Spider-Man 3 (2007) began production in 2005, it was given the highest budget of any movie in history at the time: around $258 million.

If you’ve seen this movie, you might have guessed that the biggest portion of the budget went into special effects for its three different villains. The New Goblin, Venom, and Sandman were three separate challenges for the visual effects team, particularly Sandman , played by Thomas Haden Church. Groundbreaking technology had to be developed to animate explosive sand fists and parting bodies of sand, making the character’s action scenes cost millions of dollars each.

2
Titanic (1997)

Image: Derek Oyen

To begin with, building the full-scale ship model and massive water tank for Titanic (1997) cost over $150 million. Director James Cameron was very particular about authenticity, so the ship’s interior design was meticulously designed to match that of the original Titanic. At the time, it was also the most expensive movie ever made. But one might argue it was all worth it.

The CGI, stunts, and practical effects used for replicating the sinking sequence were especially costly. Bear in mind that Leonardo DiCaprio and Kate Winslet were already known young talents by the time they were cast for this movie, so they took a small share of the fortune—around $5 million between them. Famously, though, James Cameron forfeited his paycheck to keep the movie under budget, much like Jack climbing down from the door to keep Rose afloat. It worked out in the end because he earned $97 million from backend profits.

3
Avengers: Infinity War (2018)

Image: André Volkmann

Balancing the stories of all of these superheroes was just as challenging as paying all the corresponding actors. Avengers: Infinity War (2018) had an estimated budget of almost $400 million. Who could forget the battle scenes filled with as many timeless superheroes as A-list actors? Reportedly, Robert Downey Jr. alone took home around $75 million after backend deals.

This two-hour-and-a-half movie had over 2,500 visual effects shots, which included the destruction of a planet and a ship, as well as an epic battle in the fictional Wakanda . Not to mention the advanced motion-capture technology required for Josh Brolin’s portrayal of Thanos, the villain of the film.

4
Avengers: Endgame (2019)

Image: Igor Bumba

When Avengers: Infinity War was released, it became the highest-grossing superhero film in history, amassing over $2 billion at the box office. But that title lasted it around a year, until its sister sequel Avengers: Endgame (2019) surpassed it. The sequel cost roughly the same as the previous installment but came just shy of earning $3 billion .

Just like the previous ones, this Avengers installment had a star-studded cast that included Scarlett Johansson, Chris Evans, and Chris Hemsworth. A feast of 3 hours worth of cameos, the movie ended with a climactic final battle scene, where almost every hero from the Marvel Cinematic Universe assembled. Making this movie involved hundreds of extras, an enormous amount of CGI, masterful choreography, and an unprecedented skill for star scheduling .

5
Pirates of the Caribbean: At World’s End (2007)

Image: cottonbro studio

Pirates of the Caribbean: At World’s End had a budget of around $300 million, making it one of the most expensive films ever at the time of its 2007 release. Whoever watched this film will remember a waterfall at the edge of the world or a massive final battle between two ships over a maelstrom. Those takes relied heavily on CGI, but not entirely. As with previous productions in the franchise, filming required large-scale water sets and multiple ships to be built. The cost of both practical and visual effects for these scenes was astronomical.

Admittedly, a significant portion of the budget went to the ensemble cast, particularly Johnny Depp, who received a notable pay bump following the massive success of the first two films. Keith Richards , the Rolling Stones guitarist, was also famously featured, adding to the film’s star power.

6
Avengers: Age of Ultron (2015)

Image: Deepak Rastogi

Surprise! The Avengers movie with the most colossal budget was the least liked of the four. It sometimes puzzles fans to learn that it cost $365 million in 2015, which, adjusted for inflation, would be over $430 million today.

Avengers: Age of Ultron (2015) had to use massive amounts of CGI to create cinematic takes on the levitating fictional city of Sokovia. Destruction, flying characters, drones, and explosions contributed significantly to the costs. More importantly, filming on location and flying so many celebrities around the globe added to the expense. This movie showed scenes filmed all over the world, including the U.S., South Africa, Italy, South Korea, and England.

7
Star Wars: The Rise of Skywalker (2019)

Image: LJ

Lightsaber battles have never been cheap. Star Wars: The Rise of Skywalker (2019) had a reported production budget of around $275 million. It was the third Star Wars movie produced by Disney, and while the budget had decreased compared to the previous installments, it was still a financial success.

The final battle sequence on the Sith planet Exegol required a fortune, but it needed to: as it served as the climax of Disney’s trilogy. Special effects even included the scenes of characters like General Leia, played by the late Carrie Fisher . The film faced the unique challenge of incorporating footage of Fisher filmed for previous Star Wars movies after her passing in 2016.

8
Pirates of the Caribbean: On Stranger Tides (2011)

Image: Pixabay

Even though the 4th installment of the Pirates franchise had relatively low reviews, it became the second film in the saga to surpass a billion dollars in box office revenue. Released in 2011, Pirates of the Caribbean: On Stranger Tides had a staggering budget of $379 million.

Mermaids, zombies, splitting ships, boats on fire, and a Fountain of Youth all required the coordination of several visual effects teams. The salaries of new stars like Penélope Cruz , along with filming locations across Hawaii, the UK, California, and Puerto Rico, added to the costs. Also, this was the first movie in the franchise to be shot for 3D screenings .

9
Jurassic World: Fallen Kingdom (2018)

Image: Nick Wehrli

A movie that revolves around dinosaurs fleeing from a volcanic eruption , Jurassic World: Fallen Kingdom (2018), received an estimated budget of around $432 million. How are dinosaurs created? Much like the earlier films of the saga, this one used a mix of CGI and animatronics , especially for the more up-close, intimate scenes involving Velociraptors and an Indoraptor.

For the dinosaur auction scene, a whole large-scale set was built. Filming also took place in Hawaii, England, and Spain. The stars of the Jurassic World trilogy, Chris Pratt and Bryce Dallas Howard, reportedly earned around $10 million each.

10
Star Wars: The Force Awakens (2015)

Image: Rod Long

When Disney acquired the rights to produce movies from Lucasfilm , it proceeded to give the first installment of their Star Wars reboot the biggest budget it had ever given. That was over $447 million in 2015.

With J.J. Abrams directing a Star Wars movie after so long, he could indulge in creating a full-size Millennium Falcon , animatronic creatures, and remote-controlled puppetry. The Starkiller Base destruction sequence was one of the most expensive scenes. Not to mention that the legendary face of Star Wars , Mark Hamill, had a very short cameo at the end of this movie; that one-minute feature alone earned him $3 million .

General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

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