Geography Geography 3 min read

Town marketing 101

“Go to Hell” and 9 more of the strangest town slogans in America

Image: Chris Phan

While most cities and towns opt for safe mottos and nicknames like "A Great Place to Live" or similar phrases, others lean into humor, irony, or even absurdity. These ten slogans range from cheeky and playful to downright bizarre, but all of them manage to be memorable. Did you know any of them?

1
Boring, Oregon – "The Most Exciting Place to Live"

Image: everett mcintire

With a name like Boring, Oregon, you’d expect residents to have a sense of humor. Their slogan flips that expectation, proudly calling Boring the most exciting place to live.

The town has even partnered with Dull, Scotland, to form an "International League of Dull Places."

2
Hell, Michigan – "Go to Hell"

Image: Brad Switzer

Hell, Michigan, has turned its unusual name into a marketing goldmine . The slogan "Go to Hell" is proudly displayed on signs, T-shirts, and souvenirs, attracting thousands of curious visitors each year.

Locals have fun with it, running events like Halloween festivals and themed shops.

3
Normal, Illinois – "Everything is just as it seems!"

Image: Zander Betterton

The city of Normal, Illinois, proudly uses the slogan "Everything is just as it seems!" as its official motto, playfully referencing the town’s unusual name .

The name Normal has historical roots: it comes from the French phrase école normale , which described a type of school for training teachers.

4
Peculiar, Missouri – "Where the ‘odds’ are with you"

Image: Brittney Butler

A town with a name that is the exact opposite of the previous entry, Peculiar, Missouri, has also decided to embrace its unusual identity with the slogan "Where the ‘odds’ are with you," adding a playful touch to it

The oddball branding draws curious travelers, and the town celebrates its peculiarity with local events and merchandise.

5
Nothing, Arizona – "All for Nothing"

Image: Christoph von Gellhorn

Nothing, Arizona, an unincorporated community with an ironic name, became known for the phrase "All for Nothing." While not an official slogan, it reflects the determination of residents who built lives in a place with almost no amenities.

The phrase captures both humor and grit, giving the tiny settlement an identity that can be hard to forget.

6
Superior, Wisconsin – "Living up to our name"

Image: Tom Barrett

Superior, Wisconsin, sits on the western tip of Lake Superior, and its slogan, "Living up to our name," highlights both geography and civic pride .

It’s a confident statement that sticks in visitors’ minds. The town blends natural beauty with historical significance, and the slogan reinforces that it considers itself a cut above the rest.

7
Happy, Texas – "The town without a frown"

Image: Daniel Lloyd Blunk-Fernández

Happy, Texas, took its cheerful name and ran with it . Its slogan, "The Town Without a Frown," spreads positivity and conveys a sense of friendliness throughout the community.

The motto has become a source of local pride, turning a small Panhandle town into a feel-good stop that lives up to its sunny reputation.

8
Gas, Kansas – "Don’t pass gas, stop and enjoy it"

Image: Farhodjon Chinberdiev

Gas, Kansas, leans fully into its unusual name with a slogan that makes travelers laugh every time . Located in Allen County, this small town has become a roadside favorite thanks to its cheeky pun.

Rather than shy away from the obvious joke, Gas celebrates it, featuring the motto on signs and even postcards.

9
Lake City, Iowa: "Everything but a lake"

Image: Shawn Schroeder

Lake City, Iowa, proudly uses the slogan "Everything but a Lake." The phrase humorously acknowledges the irony behind the town’s name, since there’s no actual lake within its limits . Despite this, the motto highlights that Lake City has plenty to offer in other ways.

The town’s name was inspired by another town in Illinois, yet Lake City has successfully carved out its own character.

10
Show Low, Arizona - "Named by the turn of a card"

Image: Gerard Albanell

Show Low owes its unusual name to a high-stakes poker game played between two ranchers who couldn’t agree on who would claim the land. The decision came down to a single rule: whoever drew the lowest card would win, and from that moment, the town became known as Show Low.

Even today, Show Low highlights its origin story in tourism and branding, proudly using the phrase "Named by the turn of a card."

History History 4 min read

Let’s take a tour

Alcatraz: The secrets, myths, and history of America’s prison

Image: Leon Bastain

Alcatraz, also known as "The Rock," is one of the most famous prisons in American history. But there’s more to this island than just high-security cells and daring escape attempts. From its unexpected origins to some weird inmate requests, Alcatraz is packed with stories that go far beyond what Hollywood has shown us. Whether you've visited before or just love a good history lesson, these 12 fascinating facts will give you a fresh perspective on this legendary landmark.

1
Alcatraz wasn’t always a prison

Image: Maxim Babichev

Before housing America’s most dangerous criminals, Alcatraz served as a military fort. In 1850, President Millard Fillmore designated the island as a military reservation, and by the Civil War, it held prisoners of war. Its strategic location in San Francisco Bay made it ideal for defense. It wasn’t until 1933 that it officially became a federal penitentiary. Over the years, its role shifted dramatically, but its reputation as an isolated fortress remained constant.

2
Prisoners built their own cells

Image: Oxana Melis

Talk about a tough day on the job! When Alcatraz transitioned from a military prison to a federal one, military prisoners were put to work constructing their own confinement. Between 1909 and 1911, they reinforced the existing structures to prepare for the worst of the worst. By the time the Department of Justice took over, the prison was ready to house America’s most notorious inmates. Imagine building the very walls that would later trap you inside!

3
Guards and their families lived on the island

Image: Tyler Rutherford

Alcatraz wasn’t just a prison; it was also home to families. The guards and their families lived in houses and apartments on the island, creating a tight-knit community. Children took a ferry to school in San Francisco every day and played safely away from the prison yard. Some even recall watching movies in the recreation hall while criminals like Al Capone were locked up just a few feet away. Life on Alcatraz wasn’t all gloomy for those outside the cells.

4
No executions took place on Alcatraz

Image: Rita Morais

Despite its reputation, Alcatraz never had an execution chamber. While prisoner violence did lead to some deaths, executions were not carried out on the island. Inmates sentenced to death were transferred to facilities like San Quentin. That didn’t make life any easier in Alcatraz; many prisoners still feared the harsh conditions and inescapable isolation of The Rock.

5
The Pacific Coast’s first lighthouse was on Alcatraz

Image: Bruce Warrington

Before it became infamous for its prison, Alcatraz played a vital role in maritime safety . In 1854, it became home to the first lighthouse on the Pacific Coast, guiding ships through the often foggy San Francisco Bay. Though a larger lighthouse replaced it in 1909, the original helped countless sailors navigate the treacherous waters surrounding the island. Today, it stands as a historic landmark, reminding visitors of Alcatraz’s earlier days.

6
No inmate officially escaped

Image: Leo_Visions

While Hollywood loves a good prison break story, no prisoner ever successfully escaped Alcatraz, at least not officially. The closest attempt came in 1962 when three inmates, including Frank Morris, disappeared after digging their way out using spoons. Their bodies were never found, leading to decades of speculation. Did they drown in the freezing bay or make it to freedom? The mystery remains unsolved.

7
Alcatraz shut down due to high costs

Image: Jack Walker

Despite its reputation as America’s toughest prison, Alcatraz didn’t close due to security issues: It was just too expensive to maintain . The constant exposure to salt water eroded the buildings, and the cost of housing each inmate was three times higher than in other federal prisons. By 1963, the government decided to shut it down. The island was abandoned for years before turning into the tourist attraction it is today.

8
Some inmates requested transfers to Alcatraz

Image: Mylo Kaye

Despite its harsh image, some prisoners actually wanted to be transferred to Alcatraz. The prison provided single cells, which meant no cellmates to fight with . It also had some of the best food in the federal system because officers believed that well-fed inmates were less likely to cause trouble. For some, the strict routine and isolation were preferable to overcrowded, violent prisons elsewhere.

9
Alcatraz was named after pelicans

Image: Mollie Sivaram

Before it became synonymous with crime and punishment, Alcatraz was simply an island full of birds. Spanish explorer Juan Manuel de Ayala named it La Isla de los Alcatraces in 1775, which translates to "Island of the Pelicans." Over time, the name was anglicized to Alcatraz. Even today, the island remains a haven for seabirds, making it a birdwatcher’s paradise.

10
Alcatraz was never packed to capacity

Image: Kenny Eliason

Alcatraz was never overflowing with inmates . The prison had a maximum capacity of 336, but on average, only about 260 prisoners lived there at any given time. Sometimes, there were as few as 222. This was intentional—authorities wanted to ensure strict control over the inmates. It’s a far cry from the overcrowded prisons we hear about today.

11
Warm water showers had a hidden purpose

Image: David Castellón

Prisoners at Alcatraz were given warm water showers, not necessarily out of kindness, but as a security measure. Authorities believed that if inmates were used to warm water, they’d be less likely to brave the freezing bay in an escape attempt. Whether it worked or not is up for debate, but it certainly added another layer to Alcatraz’s infamous reputation.

12
Officers and inmates tended the gardens

Image: Maxim Babichev

Alcatraz wasn’t all cold concrete and iron bars; there were actually gardens on the island. Prison officers and even some inmates planted flowers and hardy greenery to make the island more livable. The tradition continued for decades, and today, the National Park Service maintains the Gardens of Alcatraz . It’s a surprising touch of beauty in a place best known for its harshness.

Culture Culture 5 min read

VERY IMPORTANT PEOPLE

10 Americans Who Made It to TIME’s “Person of the Year”

Image: Japheth Mast/DESIGNECOLOGIST

Ever since its beginning, the American magazine TIME has taken it upon itself to honor a "Person of the Year". This prestigious title isn’t just for individuals, it can also recognize objects, ideas, or people who have "for better or for worse influenced the events of one year."

Until 1999, the title was actually "Man or Woman of the Year," and the tradition started back in 1927 when TIME editors, facing a series of slow new days before New Year’s, decided to reflect on the year’s most influential newsmakers. From Obama to Taylor Swift, many Americans have been honored.

In this article, we will go through a list of ten Americans who have also claimed this honor , showcasing their contributions and elevating American pride to new heights.

1
Mark Zuckerberg

Image: Kenny Eliason

Mark, the co-founder and CEO of Facebook, was named TIME’s Person of the Year in 2010. He earned this honor for his remarkable influence on the social networking landscape and the way people connect online.

At just 26 years of age, Zuckerberg forever changed communication , with Facebook amassing over 500 million users worldwide!

TIME recognized him not only for his technological innovation but also for his role in reshaping social interaction and the digital economy. His vision and impact extended beyond technology, influencing politics, business, and society at large. He quite deserved the recognition, didn’t he?

2
Barack Obama

Image: History in HD

The 44th president of the United States was named Person of the Year not once, but twice! His first recognition came as he made history by becoming the first African American president , symbolizing a profound change and a hopeful future for many Americans. Obama’s message of "hope and change" resonated globally.

The second time, in 2012, he won the recognition as we secured a second term in office . His presidency was marked by significant accomplishments, including the passage of the Affordable Care Act. Both titles reflect his impact and influence on the American people.

3
Jeff Bezos

Image: Christian Wiediger

The founder and CEO of Amazon was named TIME’s Person of the Year in 1999 . He was recognized for his groundbreaking work in e-commerce, transforming Amazon from an online bookstore into a global retail powerhouse. Under his leadership, Amazon revolutionized the way people shop , setting new standards for convenience and customer service.

TIME acknowledged Bezos for his visionary approach and relentless drive, which significantly impacted the retail industry and consumer behavior. His innovative strategies and focus on long-term growth positioned Amazon as the leader in the digital economy it is today.

4
Wallis Simpson

Image: Annie Spratt

TIME’s recognition was not always about diplomacy, politics, or innovation: Love and drama were also acknowledged. Wallis Simpson was an American socialite and she was named TIME’s Person of the Year in 1936 for her role in one of the most dramatic love stories of the 20th century, which led to the abdication of King Edward VIII of the United Kingdom. Edward’s decision to relinquish the throne to marry Wallis, a twice-divorced American, rocked the British monarchy and captivated the world.

TIME honored Simpson not just for her personal story, but for the profound political and social impact her relationship with Edward had on the era . Even if the British monarchy didn’t think alike!

5
The Good Samaritans

Image: Katt Yukawa

2005 was one of those years when the title "Person of the Year" wasn’t enough. Back then, three people collectively known as The Good Samaritans were named "Persons of the Year," and two of them were American.

We are talking about Bill Gates, Melinda Gates, and Bono who was also part of the group. Bill and Melinda Gates, through their foundation, had been tackling major global health issues, such as eradicating diseases and improving education worldwide . Bono, the U2 frontman, was recognized for his activism in fighting poverty and HIV/AIDS, particularly in Africa, using his fame to advocate for social justice.

Their significant contributions led to improving lives and addressing critical global challenges and exemplified the power of using wealth and influence for the greater good.

6
Ted Turner

Image: Rubaitul Azad

Ted Turner is a visionary media entrepreneur, and he was named Man of the Year in 1991. He earned this distinction for his transformative impact on the media landscape, most notably through the creation of CNN, the world’s first 24-hour news network .

Turner's innovative concept forever changed how people access news, ensuring that information is available at any hour. His approach redefined television journalism and set new standards for news delivery globally.

Beyond his media ventures, Turner's dedication to philanthropy and environmental causes further demonstrated his commitment to positive change. TIME recognized Turner not just for his media achievements, but also for his broader societal contributions .

7
American Women

Image: Jen Theodore

That’s right, there was one time when the influential group was so big, that they had to honor a whole gender. In 1975, American Women collectively were named TIME’s Person of the Year. This landmark recognition celebrated the influence women had in several aspects, including politics, business, and social movements. The honor was a tribute to the growing momentum of the women's liberation movement, which was challenging traditional gender roles and advocating for equal rights.

TIME’s goal was to highlight the diverse achievements of women across the nation, from l eaders in government to activists fighting for justice and gender equality. This selection acknowledged the key role women played in shaping the country’s cultural and political landscape during a transformative period.

8
John F. Kennedy

Image: History in HD

Most Presidents of the United States were honored with the title of Person of the Year and Kennedy was not the exception. As the 35th president, he was awarded the title in 1961 due to his inspiring leadership and vision during a crucial time in American history.

His charisma, youthful energy, and policies resonated with a nation that was ready for a change .

The recognition came not only for his political achievements but also for his ability to energize the American spirit. Kennedy’s legacy continues to influence American politics and culture today so the recognition was just one more testament to his powerful impact.

9
David Ho

Image: Marcelo Leal

In 1996, Dr. David Ho, an influential Taiwanese-American AIDS researcher, was granted this recognition due to his groundbreaking work on the human immunodeficiency virus (HIV) which helped the medical community understand and treat AIDS. His extensive investigation led to the development of highly active antiretroviral therapy (HAART).

His findings meant giving patients the possibility of living a quality life through treatment for a chronic condition instead of a fatal disease.

Dr. Ho’s dedication and scientific advancements have had a profound impact on public health and this recognition acknowledged the importance of scientific innovations in addressing global health crises.

10
Taylor Swift

Image: Rosa Rafael

This article ends with TIME’s most recent "Person of the Year." Taylor Swift is a 34 American singer-songwriter who was given the title in December 2023.

During that year, Swift broke quite literally all the records: The most streamed album, the highest-grossing world tour, the biggest-selling record of the year, and more. Taylor Swift was granted the title because it became a whole phenomenon. It was the first person in the arts to be recognized with this title.

Whatever country she visited with The Eras Tour the local economy went crazy, not to mention the fans. Her music has inspired millions of people around the world, deeply influencing cultures, economies, and more on her way.

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