General General 5 min read

Say cheese!

Did you know American cheese is not actually cheese?

Image: Jonathan Borba

Few foods trigger as much heated debate as the neon-orange, perfectly square slice of American cheese. To culinary purists, it’s an industrial piece of rubber. But to the backyard grill master and the late-night grilled cheese enthusiast, it is a scientific masterpiece of consistency and meltability. The truth is, American cheese has been both witness and party to U.S. history, from World War I to Apollo missions. Before you peel back the wrapper on your next slice, let’s dive into 10 mind-melting facts that prove American cheese is one of the most fascinating—and misunderstood—innovations in food history.

1
It was invented in Switzerland

Image: NastyaSensei

While the name suggests a US origin, the technology that created American cheese actually began in the heart of the Alps. It was developed in 1911 by Swiss researchers Walter Gerber and Fritz Stettler, who were looking for a way to extend the shelf life of their country’s famous Emmental cheese.

The problem with traditional cheese is that it eventually dries out, molds, or separates into a greasy mess when heated. By shredding the cheese, adding sodium citrate, and heating it, the Swiss duo discovered they could create a stable, smooth product that didn't separate. While they weren't trying to create "American" cheese as we know it today, their emulsification process laid the foundational science for every single-wrapped slice produced today.

2
It was popularized by a Canadian

Image: Martylunsford, CC BY-SA 4.0, via Wikimedia Commons

The man responsible for the global dominance of American cheese was James L. Kraft. Ring any bells? Kraft was a Canadian immigrant who moved to Chicago in 1903. While he didn't invent the concept of processed cheese, he perfected the industrial scale of its production and marketing.

Kraft noticed that retailers struggled with cheese spoilage; if a wheel of cheddar didn't sell quickly, it was a total loss. He experimented with various methods of heating and blending cheese until he found a formula that could be canned and shipped long distances without spoiling. In 1916, he received a patent for his "processed cheese," and during World War I, the U.S. government purchased millions of pounds of it for soldiers, cementing its privileged place in the American diet.

3
It was almost called "Embalmed Cheese"

Image: Internet Archive Book Images, No restrictions, via Wikimedia Commons

When processed cheese first hit the market, it had its detractors. Traditional cheesemakers were horrified, and so were pure food advocates. These critics argued that the product shouldn't even be called cheese. They’ve even gone so far as to call it "embalmed cheese" because of its unnaturally long shelf life and the chemical emulsifiers used to keep it stable. Yet, Kraft’s marketing prowess and the sheer convenience of the product ultimately won the naming battle. At least in the court of public opinion.

4
Technically, it isn’t cheese

Image: RDNE Stock project

Kraft may have won the battle among the people, but legally, American cheese is not considered cheese. If you look closely at the packaging, you will rarely see the word "cheese" on its own. Because of strict FDA regulations, most varieties are legally classified as "Pasteurized Process Cheese Product" or "Pasteurized Process American Cheese Food."

To be labeled "cheese," a product must be made primarily of milk, salt, and enzymes. Processed American cheese, however, is made by blending real cheese—usually cheddar or Colby—with emulsifying salts, whey, and sometimes extra milk or fats.

5
Any cheese can be made into American cheese

Image: Edita Brus

The term "American cheese" refers more to a process than a specific flavor. In theory, you could make "American-style" brie, blue cheese, or parmesan. The defining characteristic is the addition of an emulsifier, which breaks down the proteins and allows the fats and water to stay together.

In fact, some high-end chefs now make their own artisanal American cheese with aged cheddars processed with sodium citrate to create a slice that has the complex flavor of an expensive block but the melting point of a Kraft Single.

6
It isn’t naturally yellow

Image: jianwei zhu

The vibrant orange-yellow hue of American cheese is entirely a cosmetic choice. Traditionally, cheese color varied by the season; when cows ate fresh grass in the summer, their milk contained more beta-carotene, leading to a naturally yellowish cheese. To make their cheese look high-quality all year round, cheesemakers began adding dyes.

American cheese takes this tradition to the extreme. It is typically colored with annatto, a seed from the achiote tree. Without this dye, American cheese would be a pale, creamy white, which is how it is sold in many delis as "White American". Yes, that’s right, there is no flavor difference between the white and yellow versions.

7
It has an extremely low melting point

Image: Vinícius Caricatte

The scientific superpower of American cheese is its meltability. Traditional cheeses have a protein structure that tightens when heated, which is why a slice of aged cheddar on a burger often results in an oily puddle and a rubbery clump.

Because of the emulsifying salts, the proteins in American cheese can withstand heat without clumping together. This gives it an incredibly low and stable melting point, transforming the slice into a silky sauce. This is why it remains the undisputed king of grilled cheese sandwiches.

8
It’s been in space

Image: NASA, Public domain, via Wikimedia Commons

When you're hurtling through orbit in a cramped capsule, you need food that is stable, easy to eat, and won't crumble into thousands of tiny, electronics-clogging pieces. American cheese fit the bill perfectly for early NASA missions.

Processed cheese in tubes or cubes was a staple of the Apollo missions. Because it doesn't separate or sweat oil in varying temperatures and pressures, it was one of the few dairy products that could reliably provide flavor and calcium to astronauts.

9
It helped bring cheese to the masses

Image: Internet Archive Book Images, No restrictions, via Wikimedia Commons

Before the advent of processed cheese, cheese was often a seasonal luxury. It was difficult to transport, expensive to store, and highly variable in quality. James L. Kraft’s invention changed that. By creating a product that was uniform in flavor and shelf-stable, he made cheese affordable and accessible to every corner of the United States.

10
The U.S. Government once gave it out

The U.S. government not only bought tons of American cheese during World War I. In the 1980s, the term "government cheese" became a thing. During a period of dairy surpluses, the government bought millions of pounds of cheese to prop up prices for struggling farmers.

To avoid letting it rot, the Reagan administration began distributing five-pound blocks of cheese to low-income families, seniors, and schools. For many who grew up in that era, that pale orange processed cheese was a lifesaver.

Culture Culture 4 min read

American icons by choice

Wait... they're not originally American? 10 famous figures born abroad!

Image: Spencer Davis

They came once and decided to stay to make a difference. From scientists and artists to politicians and businesspeople, many famous figures in American history were actually born in another country before moving here. Take Levi Strauss, the man behind blue jeans; he was actually born in Germany! Join us as we look at 10 iconic faces who weren't born in the US but went on to become American icons.

1
Levi Strauss

Image: Eric Prouzet

Although his name will forever be associated with American business pioneers, Levi Strauss was not born in the United States. That's right! The inventor of the iconic blue jeans was born in Bavaria, Germany, in 1829. In 1847, he came to America along with his siblings in search of new opportunities, settling in New York. Eventually, he moved to San Francisco, where his famous company would be founded.

2
Irving Berlin

Image: Sandra Grünewald

While he can be considered one of the most American of Americans, Irving Berlin was actually born in Russia. That's right; the legendary composer and lyricist was born in 1888 in what was then the Russian Empire, and his family immigrated to the US when he was just a child. How lucky for us! Can you imagine life without classics like "White Christmas," "God Bless America," and "There's No Business Like Show Business"? Neither can we!

3
Alexander Graham Bell

Image: Carlos Eduardo

Although he became a naturalized US citizen in 1882, Alexander Graham Bell was born in 1847 in Edinburgh, Scotland. He arrived in the United States in 1871, where he worked as a teacher and researcher. It was in America, in 1876, that he made his most famous invention: the telephone.

4
Elizabeth Taylor

Image: Color Crescent

Elizabeth Taylor, our Cleopatra, wasn't born in the United States. As you probably know, she saw the world for the first time in England in 1932 and moved to America in 1939, just before World War II started. But here's an important detail: Her parents were American! So, she was a US citizen from birth; she just happened to be born overseas.

5
Alfred Hitchcock

Image: Usha Kiran

Yes, Alfred Hitchcock was born in England, but we probably wouldn't have had the pleasure of enjoying cinema classics like Rear Window (1954), Vertigo (1958), Psycho (1960), and The Birds (1963) if he hadn't come to live and work in America. Although he was already a successful director in his home country, Hitchcock decided to come to the United States in 1939, drawn by the promise of Hollywood's growing film industry.

6
Audrey Hepburn

Image: Paige Johnson

Although she became an American citizen in the 1950s and won our hearts on the big screen, the legendary Audrey Hepburn was actually born in 1929 in Brussels, Belgium. In 1945, she settled in England, where she began taking ballet classes and started landing modeling and acting roles. Finally, in 1951, she came to America to star in the Broadway production of Gigi .

7
Isaac Asimov

Image: Phillip Glickman

Science fiction as we know it wouldn't be the same without the incredible work of Isaac Asimov. However, we may never have had the opportunity to enjoy his brilliant writing if his family hadn't immigrated to America. Asimov was born in 1920 in Petrovichi, Russia. His parents decided to move in 1923, just a year after the Soviet Union was established. At only 3 years old, he arrived in the US, and by the age of 8, he was a full American citizen.

8
Charles Chaplin

Image: Mimi Di Cianni

The unforgettable Charlie Chaplin was born in London in 1889. Before he turned 20, he arrived in the US as a young performer with a vaudeville company. Here, he found fame and became a global icon of silent film. Surprisingly, even after living and working here for over 40 years, he never officially became an American citizen, but Americans embraced him wholeheartedly all the same.

9
Albert Einstein

Image: WikiImages

Albert Einstein, one of the most famous scientists in the world, was born in Germany. And he chose to be American! He was born in Ulm, Germany, on March 14, 1879, and later became a US citizen in 1940.

His first trip to America was in 1921, when he came to New York as a renowned scientist. Then, in 1933, he returned for good and accepted a position at the Institute for Advanced Study in Princeton, New Jersey, where his former house still stands.

10
Joseph Pulitzer

Image: Jorien Loman

Joseph Pulitzer revolutionized the press in America and around the world, but before becoming a renowned US citizen, he lived in Hungary, the place where he was born in 1847. At the age of 17, he left Europe in search of greater opportunities and arrived in the US in 1864. Here, he went on to become a pioneering journalist and newspaper publisher, even giving his name to the prestigious awards honoring excellence in journalism and the arts.

General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

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