History History 4 min read

Stories of Hollywoodland

12 things you didn't know about the Hollywood Sign

Image: Clément Proust

The Hollywood Sign is full of history, sponsorships, drama, and reinventions. Did you know that it was originally not only a longer word but also physically larger? And like the Eiffel Tower, it was originally intended to be a temporary structure. Read on to learn more interesting facts about LA’s most famous backdrop !

1
It was originally an advertisement

Image: Emma Timmers

Have you ever wondered why the sign exists at all? After all, not many cities display neighborhood names on a nearby hill . When the sign was first erected in 1923, it was simply a billboard promoting a real estate development, and it was supposed to stand for only about 18 months.

2
It used to be longer

Image: Sarah Sheedy

The sign originally read "Hollywoodland" , the name of a new housing development that promised wealthy buyers unique views of the sunny hills of Los Angeles. So, they stuck a gigantic sign on Mount Lee. Just temporary , they said. Just for marketing .

Over 20 years later, the district had become more culturally relevant than the housing development, but people had grown used to the sight by then. So, they decided to let go of four letters. Each cost a fortune to maintain anyway.

3
It used to be bigger

Image: Eliot

The original "Hollywoodland" sign was massive. Each letter stood 43 feet tall and stretched 30 feet across. They were made from thin metal panels slapped onto wooden frames and held up by telephone poles.

It dazzled from afar, but up close, it was a wobbly mess . The construction was so flimsy that by the 1930s, some of the letters were already tilting, cracking, or sliding out of place.

4
It’s appeared in more movies than most actors

Image: Ramaz Bluashvili

Doesn’t that fact make you giggle? It’s not Bette Davis, and it’s not Anthony Hopkins—it’s the Hollywood Sign that has more movie credits .

Aliens have blown it up. Earthquakes have toppled it. Sharks have flown right through it. But it’s also been the backdrop for kisses, chases, and friendship montages. Directors love it because it screams "L.A." in three seconds flat.

5
Technically, it’s not in Hollywood

Image: RDNE Stock project

The Hollywood Sign doesn’t actually sit within the neighborhood of Hollywood—it stands atop Mount Lee, inside Griffith Park, which is managed by the City of Los Angeles . So while it may say Hollywood , it’s not technically in Hollywood.

6
It’s been rebuilt twice

Image: Gerald Schömbs

By the 1940s, the city stepped in and gave the sign a minor facelift. After the crumbling "LAND" was scrapped, the remaining letters were patched up.

But by 1978, the sign was in serious trouble again—rusted, leaning, and on the verge of collapse, it was deemed beyond repair. This time, Hollywood did what it does best: rebooted it entirely . A new sign was built from scratch, using steel beams and concrete foundations.

7
Celebrities "sponsored" letters

Image: Joseph Menjivar

When Hollywood cried for help in the late ’70s, it was Playboy founder Hugh Hefner who stepped in. The city didn’t have the funds to rebuild the sign, so Hefner threw a glitzy fundraiser to find sponsors for each of the nine letters, at $27,777 apiece.

And it worked. Alice Cooper funded the "O" in memory of Groucho Marx. Gene Autry sponsored the second "L." Even Warner Bros. chipped in.

8
No public trail leads directly to it

Image: Venti Views

Perhaps you’ve heard a disappointed tourist complain about this before: You can hike near it. You can pose below it. But actually walking up to the letters is a no-go. The trails in Griffith Park will get you close, with plenty of Instagram-worthy views. But conservation efforts mean you’ll never legally stand between the "L"s.

One reason is that decades ago, it was easier to reach the sign—and some fans even climbed the letters.

9
The land surrounding it was once nearly sold for development

Image: izayah ramos

In the early 2000s, developers had their eyes on the land behind the sign. The plan was to construct luxury homes in the hills with killer views. But the public response was pure outrage.

Enter Hugh Hefner (again), along with celebrities and conservation groups , who raised over $12 million to save the land. Today, those hills are permanently protected.

10
It has its own security team

Image: Lukas Geck

As mentioned earlier, you can’t get a selfie next to the "H" because the sign is off-limits to the public. It’s monitored 24/7 with infrared cameras, motion sensors, microphones, and regular patrols. Some hikers still try their luck, but trespassing can lead to citations, fines, and in some cases, arrest.

11
It’s copyrighted; you can’t just slap it on a T-shirt

Image: Simon Ray

Call a lawyer before you print the Hollywood Sign on your merch. Some trademark rights to the sign are owned by the Hollywood Chamber of Commerce. That means any commercial use—like shirts, mugs, or movie scenes— requires a license . Even photographers have to tread carefully.

12
Helicopters were used to move the letters

Image: Somchai Kongkamsri

The letters have been helicoptered off before. In 1978, when the new sign was being installed, the old, rusted letters had to go. But since you can’t exactly wheel 50-foot steel slabs down a hiking trail, helicopters came to the rescue.

One by one, the original letters were airlifted off the mountain in a strange, sky-high farewell. It was quite an event, and crowds gathered to watch.

Geography Geography 4 min read

The best is always inside

10 amazing spots to visit in the Midwest (if you haven’t already)

Image: Konrad Burdyn

The United States of America is such a huge country, with so many different regions, that it might sometimes feel overwhelming to choose one vacation spot beyond the usual favorites. Midwesterners know better and are savvy about the infinite possibilities offered by the region where they reside. But the rest of us could probably use a bit of guidance in this area. The following ten range from huge cities to small car-less spots, all equally fun. Have you ever been to any of these?

1
Waterpark Capital of the World, Wisconsin Dells

Image: Kenny Eliason

Waterparks are a funny thing. Adults go there almost exclusively to take their kids, but end up enjoying themselves, sometimes even more than the younger ones. Self-proclaimed as the " Waterpark Capital of the World ," Wisconsin Dells offers fun and adventure for kids and the aforementioned kids at heart.

Its multiple resorts include Noah’s Ark, the largest outdoor waterpark in the world, The Wilderness Resort, which has the largest indoor-outdoor combination, Bigfoot Ziplining, The Original Wisconsin Ducks, Devil’s Lake State Park, boat tours, spas, golf courses, casinos and much more.

2
City of Big Shoulders, Chicago

Image: Sawyer Bengtson

The Windy City needs no introduction but no Midwestern treasures list would be complete without mentioning it. As the Midwest's largest metropolitan area, Chicago is a popular option for a weekend getaway. It houses numerous parks, including ones with lakefront beaches, or iconic sculptures like "The Bean."

Its incredible architecture is best viewed from the water during a river cruise or while boating on Lake Michigan. Its virtually i nfinite food options , ranging from Greek to Mexican to Polish, and its world-class museums , make for a must-visit.

3
Museum City, Kansas City

Image: gilber franco

Sitting on the state line between Missouri and Kansas, the City of Fountains has a vast assembly of museums ready to be discovered by visitors from all over the world.

From local landmarks like the Nelson-Atkins Museum of Art, boasting an impressive collection of over 34,000 pieces and 5,000 years , the National WWI Museum and Memorial, The Negro Leagues Baseball Museum, to the newly renovated Harry S. Truman Presidential Library and Museum, this city has it all.

4
Ozarks Lake, Missouri

Image: K. Mitch Hodge

Long before the TV series of the same name, the Ozarks was a region famous for its natural beauties, entertainment opportunities, and multiple cuisine options. This expansive reservoir with more than 1,100 miles of shoreline has spots like Lake of the Ozarks State Park, Bridal Cave, and various restaurants and resorts.

And if the water activities are not your thing, you can visit the links at one of several golf courses or enjoy a day of wine tasting on the Lake of the Ozarks Wine Trail.

5
Wining and dining, Traverse City

Image: Pablo Merchán Montes

Traverse City may be famous for its slices of pie and tart cherries, which can be found at farm stands across the Up North region through late summer. But it has much more to offer its visitors.

Acres of wineries and orchards all along the Leelanau and Old Mission peninsulas' rolling hills are complimented by the Lake Michigan scenery and the nearby Sleeping Bear Dunes National Lakeshore. And, when the summer season is over, the Traverse City area also boasts enviable skiing terrain, fat-tire bike trails, and snowmobile routes , making it an attractive destination for winter recreation.

6
Hiking paradise, Duluth

Image: Tom Gainor

This Minnesotan city located on the shores of Lake Superior is an ideal spot for a weekend getaway. Visitors of the Canal Park area can bike or walk along the Lakeway , a nearly 8-mile path that follows the shoreline, take pictures of the Aerial Lift Bridge , and explore local art galleries .

Travelers can also tour all 39 rooms at Glensheen, a historic estate built in the early 1900s, or book a first-class ticket in a domed train car on the North Shore Scenic Railroad. And, when hunger strikes, Duluth boasts a generous selection of lakeside eateries and breweries.

7
Family trip favorite, Omaha

Image: Andrew Seaman

Whether you are into history, nature, arts, or the food scene, Omaha has it all. And, with attractions like the Omaha Children's Museum and the Henry Doorly Zoo and Aquarium , this city is a great choice for a family trip.

The Durham Museum is a great place for history buffs, the Lauritzen Gardens Botanical Center has an impressive collection of plants flowers, and trees, and its noteworthy restaurants and bars attract culinary visitors from around the world.

8
Black Hills National Forest, South Dakota

Image: Frank Thiemonge

The amazing Black Hills National Forest can be found at the western edge of South Dakota, where a small mountain range is surrounded by 1.2 million acres of protected wilderness, making it a haven for outdoor activities.

Visitors of the Black Hills can hike, bike, ride horses, rock climb, and visit the Mount Rushmore National Memorial , which features giant mountainside busts of four American presidents.

9
Small-town charm, Mackinac Island

Image: leah hetteberg

If you are looking for a holiday destination with no cars or chain hotels and, instead, horse-drawn carriages and bed and breakfast accommodations in family-owned hotels , Mackinac Island might be the place you are looking for. Located between Michigan's Upper and Lower peninsulas, this Lake Huron island beckons to visitors who want to relax and unwind.

Mackinac Island State Park occupies most of the island, providing visitors with countless opportunities to enjoy outdoor activities like hiking, biking, horseback riding , and a variety of eateries serving everything from American classics to its famous fudge.

10
Prince’s legendary Paisley Park Studios, Minneapolis

Image: DJ Johnson

The former home and recording studio of the "Purple Rain" composer is located outside of Minneapolis in Chanhassen, Minnesota. Prince built Paisley Park back in 1987 and lived here until he died in 2016.

His Royal Badness himself requested that his home be open to the public after his death and now fans can tour the complex and see the studio where he recorded some of his biggest hits and the soundstage where he rehearsed for tours.

Geography Geography 5 min read

CROSS-COUNTRY ADVENTURES

Discover America: The 10 most scenic routes in the U.S.A.

Image: Sean McArthur

For those with a thirst for adventure, America's vast and diverse landscape offers some of the most breathtaking road trips in the world. From challenging mountain roads to exhilarating scenic highways, the open roads of the United States beckon both locals and tourists alike. Exploring our country can be one of the most rewarding experiences within reach, and you don’t need much—just a bit of courage (and a lot of gas!). Whether you're planning a weekend getaway, an epic cross-country journey, or just feeling curious, we've gathered in this article 10 of the most beautiful roads in the country.

1
Pacific Coast Highway

Image: Joe Pilié

The Pacific Coast Highway , officially known as California State Route 1, runs along the stunning California coastline. This iconic route stretches from Dana Point in Orange County to Leggett in Mendocino County, offering breathtaking views of the Pacific Ocean, rugged cliffs, and charming coastal towns.

Designated by the United States Department of Transportation as an All-American Road , the Pacific Coast Highway also serves as a vital artery for residents in the Greater Los Angeles Area and the San Francisco Bay Area. Unfortunately, the route is also known for its frequent coastal landslides, which often cause sections of the road to be closed or redirected inland, so if you are planning to take this route, be sure to check conditions and plan ahead.

2
Blue Ridge Parkway

Image: Angela Bartosh

For those who love bluish mountains and epic landscapes, this route is a must-visit. Winding through the Appalachian Mountains, the Blue Ridge Parkway connects Shenandoah National Park in Virginia to the Great Smoky Mountains National Park in North Carolina.

This 469-mile drive is renowned for its fall foliage, lush scenery, and panoramic vistas. Whether you plan to hike some of its many trails, explore historic sites, or simply enjoy the views from the comfort of your vehicle, the Blue Ridge Parkway offers a truly rewarding experience. Just be aware that the road is not maintained in winter, and certain sections and high passes may be closed from late fall through early spring.

3
Route 66

Image: Nikolai Justesen

Famously dubbed the "Mother Road" by Steinbeck in The Grapes of Wrath , Route 66 embarks on an epic cross-country journey from Chicago to Santa Monica, stretching a total of 2,448 miles. Immortalized in songs and media, this historic road has achieved legendary status, not only as one of the country’s most celebrated routes but also as a symbol of the United States around the world.

This iconic route takes you through picturesque small towns, vast deserts, and quintessential Americana. Though the original road was supplanted by the Interstate Highway System in 1985, much of the historic route has been preserved as a National Scenic Byway , now known as "Historic Route 66."

4
Great River Road

Image: Mitchell Kmetz

Following the course of the Mississippi River , the Great River Road stretches 2,340 miles through ten states, from Minnesota to Louisiana. The term "Great River Road," however, refers not only to the official network of roadways that follow the river's path but also to a broader region of historical and touristic significance.

Originally extending north into Canada, it once connected with the provinces of Ontario and Manitoba. Notable stops along the route include the Twin Cities, Mark Twain's hometown of Hannibal, Missouri, and the Delta Blues Museum in Clarksdale, Mississippi.

5
Going-to-the-Sun Road

Image: Tevin Trinh

Located in Montana's Glacier National Park, the Going-to-the-Sun Road is a 50-mile engineering marvel, with sections carved into steep rock faces. This alpine route traverses the Continental Divide through Logan Pass at an elevation of 6,646 feet, offering jaw-dropping views of glaciers, waterfalls, and wildlife.

The road is named after Going-to-the-Sun Mountain, which dominates the eastbound view beyond the high pass. According to a Native American legend, a deity called Sour Spirit descended from the sun to teach the Blackfeet tribe how to hunt, giving the mountain its name.

6
Overseas Highway

Image: Ilse Orsel

Connecting mainland Florida to Key West, the Overseas Highway is a 113-mile journey across a series of bridges and tropical islands. Much of the route was built on the remnants of the Overseas Railroad , which was severely damaged and partially destroyed by the 1935 Labor Day hurricane. In the 1950s, the Overseas Highway was revamped into a major coastal route linking Miami to Key West.

This exotic drive not only offers spectacular views of turquoise waters and coral reefs but also provides the opportunity to spot local wildlife such as American alligators, American crocodiles, and Key deer.

7
Tail of the Dragon

Image: Stephen Cook

Deals Gap , a thrilling mountain pass along the North Carolina–Tennessee state line, is famously known as the Tail of the Dragon due to its astonishing 318 curves in just 11 miles. This legendary stretch of U.S. Route 129 is a global favorite among motorcyclists and sports car enthusiasts, who often come to challenge their vehicles and driving skills on its winding curves.

As the road forms part of the southwestern boundary of the Great Smoky Mountains National Park , the 11-mile stretch remains free from urban development and features numerous scenic overlooks and pull-off points.

8
Hana Highway

Image: Claude Piché

Also known as The Road to Hana, the Hana Highway on Maui, Hawaii, is a 64.4-mile stretch of Hawaii Routes 36 and 360 that traverses through rainforests, cascading waterfalls, and seascapes. As it meanders across the island, the road features over 600 curves , leading to the charming town of Hana, one of the most isolated communities in the state.

Before you get too excited, though, be prepared for a journey that can take nearly three hours. Although the distance may seem short on paper, the highway's winding, narrow nature and its 59 one-lane bridges can significantly extend travel time.

9
Natchez Trace Parkway

Image: Mika Matin

Stretching 444 miles from Natchez, Mississippi, to Nashville, Tennessee, the Natchez Trace Parkway is a journey rich in history and natural beauty. This scenic drive follows the ancient Native American trail of the same name, even preserving sections of the original path.

This historical route offers peaceful landscapes and numerous recreational opportunities for visitors. Notable stops include archaeological treasures like Emerald Mound , several abandoned towns and historic settlements, and the Meriwether Lewis Monument and Grave Site.

10
U.S. Route 50

Image: Paddy Kumar

U.S. Route 50 is a major highway that spans the width of the United States, connecting Ocean City, Maryland, on the East Coast to Sacramento, California, on the West Coast. Stretching 3,073 miles, this route traverses diverse landscapes but is most renowned for its rural desert and mountainous scenery in the western United States.

Particularly notable is its Nevada segment, famously dubbed "The Loneliest Road in America" due to its sparse traffic and lengthy, isolated stretches. Established in 1926 as part of the original U.S. Highway system, US 50 initially extended from Wadsworth, Nevada, to Annapolis, Maryland. The original route incorporated several historic trails, including the Lincoln Highway, Midland Trail, and the National Old Trails Road.

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